{"product_id":"designing-for-need-the-new-rules-of-customer-experience-in-banking-9798950098048","title":"Designing for Need: The New Rules of Customer Experience in Banking","description":"\u003cp\u003eMost CX advice assumes your job is to make customers feel something.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut in the world of banking, the goal is very different: help customers finish something.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDesigning for Need\u003c\/em\u003e\u003c\/strong\u003e introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere, you'll learn a language leaders can align on, a way to diagnose where \"delight\" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=AUTH-18848567\"\u003eDerek Corcoran\u003c\/a\u003e\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bat House Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.49d\u003cbr\u003e\u003cb\u003eISBN13:\u003c\/b\u003e 9798950098048\u003cbr\u003e\u003cb\u003eBISAC Categories:\u003c\/b\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS018000\"\u003eCustomer Relations\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS087000\"\u003eProduction \u0026amp; Operations Management\u003c\/a\u003e\u003cbr\u003e- \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=CAT-BUS\"\u003eBusiness \u0026amp; Economics\u003c\/a\u003e | \u003ca href=\"https:\/\/flcorrectionsbookstore.com\/search?type=product%2Carticle%2Cpage\u0026amp;q=BISAC-BUS004000\"\u003eBanks \u0026amp; Banking\u003c\/a\u003e\u003cbr\u003e","brand":"Bat House Press","offers":[{"title":"Default Title","offer_id":54229377614121,"sku":"9798950098048","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/5747\/7673\/files\/9798950098048.jpg?v=1790357143","url":"https:\/\/www.njcorrectionsbookstore.com\/products\/designing-for-need-the-new-rules-of-customer-experience-in-banking-9798950098048","provider":"New Jersey Corrections Book Store","version":"1.0","type":"link"}