Description
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Author: Fred Lager
Publisher: Crown Currency
Published: 05/16/1995
Pages: 272
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.01h x 5.97w x 0.72d
ISBN13: 9780517883709
ISBN10: 0517883708
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Entrepreneurship
- Business & Economics | Industries | Food Industry
Author: Fred Lager
Publisher: Crown Currency
Published: 05/16/1995
Pages: 272
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.01h x 5.97w x 0.72d
ISBN13: 9780517883709
ISBN10: 0517883708
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Entrepreneurship
- Business & Economics | Industries | Food Industry
About the Author
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.