Description
Contagious: Why Things Catch on
Contributor(s): Berger, Jonah (Author)
ISBN: 1451686587 EAN: 9781451686586
Publisher: Simon & Schuster
US SRP: $18.99 US
Binding: Paperback
Pub Date: May 03, 2016
Annotation: Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
This item is Returnable
Additional Information
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General