Description
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.
Written by Alistair Croll (Coradiant, CloudOps, Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant), the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
Author: Alistair Croll | Benjamin Yoskovitz
Publisher: O'Reilly Media
Published: April 16, 2013
Pages: 437
Binding Type: Paperback
Weight: 2.31 pounds
Size: 6 x 1.5 x 9 inches
ISBN13: 978-1449335670
ISBN10: 1449335675
BISAC Categories:
- Business Statistics
- Statistics
- Entrepreneurship