Description
Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include: End your day on time
People who say they can keep a secret usually can't
It pays to overestimate your competition
The best ideas cannot be stolen
Know when to say It's none of your business
Get paid for thinking rather than doing
Time in front of the customer is the best time of all
Be wary of unanimous agreement
Not every budget deserves your respect
Learn the art of picking up the check
Author: Mark H. McCormack
Publisher: Penguin Books
Published: 12/31/2001
Pages: 304
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.44h x 5.54w x 0.69d
ISBN13: 9780141002088
ISBN10: 0141002085
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Corporate & Business History | General
- Business & Economics | Leadership
In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction--intelligence, creativity, and efficiency--that have always meant the difference between success and failure.
Author: Mark H. McCormack
Publisher: Penguin Books
Published: 12/31/2001
Pages: 304
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.44h x 5.54w x 0.69d
ISBN13: 9780141002088
ISBN10: 0141002085
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Corporate & Business History | General
- Business & Economics | Leadership
About the Author
Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.