Description
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (1ST ed.)
Contributor(s): Ries, Al (Author) , Trout, Jack (Author)
ISBN: 0887306667 EAN: 9780887306662
Publisher: Harper Business
US SRP: $21.99 US
Binding: Paperback
Copyright Date: 1994
Pub Date: April 27, 1994
Annotation: The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
Additional Information
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | International | Marketing
- Business & Economics | Development | Business Development
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General
- Business & Economics | Leadership
- Business & Economics | Personal Success
- Business & Economics | Sales & Selling | General
- Business & Economics | Finance | General
- Business & Economics | Personal Finance | Money Management